Umkehrschub – Upd. 1.0
"One after another, the marketing world leaders (...) declared that it's time to give up control and accept that consumers now control their brands."
Dies ist ein Update zu "Umkehrschub". (Via Werbeblogger)
Weblog: note blog Aufgenommen: Jan. 26, 17:55
Umkehrschub – Upd. 2.0
"The world of Web 2.0 is also the world of what Dan Gillmor calls 'we, the media', a world in which 'the former audience', not a few people in a back room, decides what's important." Tim O'Reilly, 30.09.2005, "What is web 2.0".
Dies ist ein Update aus